L'Oréal Professionnel introduces Smartbond, the haircare treatment that protects the hair and strengthens the hair fiber during the coloring or lightening process. According to the brand, Smartbond’s efficacy comes from its unique development—it was tried and tested by 700 hairdresser worldwide and co-developed by 11 L'Oréal Professionnel hairstylists, including respected US industry stylists: Johnny Ramirez, Jason Backe and Lena Ott.
Smartbond is the professional trusted and proven treatment to achieve softer, shinier, healthier hair no matter how extreme of a color or lightening transformation. The end result is an enhanced technical in-salon service for the client that is continued at home with the at-home treatment. “With Smartbond hair no longer has to be compromised during any color or lightening services we do at the salon,” says Petros, “Smartbond provides my clients the best hair they can achieve with any color services I give them.”